Sustainable Agriculture Programme

Staff Profile

Cotton © Peter Ewins / WWF-Canada
Cotton © Peter Ewins / WWF-Canada
Cotton © Peter Ewins / WWF-Canada
Arif H Makhdum

Arif Makhdum joined WWF-Pakistan in 2006, and is currently working as Director Sustainable Agriculture Programme (SAP). Arif started his career as research scientist with an international organisation with major focus on biological control and Integrated Pest Management (IPM) of high value crops. He has a Masters of Science in Entomology and has registered with Punjab University for a doctorate degree with research entitled ‘Integrated Pest Management of sugarcane borer Chilo infuscatellus (Snellen) in Sindh to improve the livelihood of smallholders’. Arif has written 30 scientific research publications and has several articles in international journals. He ensures quality implementation of all the project activities under SAP.

Asad Imran

Asad Imran joined WWF-Pakistan in 2007. At present, he is working as Manager Sustainable Agriculture. After getting his M.Sc. Hons in Agricultural Economics, he worked in the government sector before leaving for the University of Reading, UK, for his second masters in Rural Social Development on the Chevening Scholarship. He has expertise in socio-economic research, participatory methods in rural development, planning, execution and monitoring of agricultural projects. His areas of professional interest are natural resource management, climate change and micro-finance for poverty alleviation and rural development.

SAP Projects

  • SPRING Sustainable Cotton Production in Pakistan's Cotton Ginning SMEs
  • PSCI Pakistan Sustainable Cotton Initiative
  • SuPSI Sugar Producer Support Initiative
  • BCFTF Better Cotton Fast Track Fund

  • Understanding the GHG emissions and Water Footprint (environmental footprint) associated with Cotton Cultivation in Cotton-growing Regions of India and Pakistan
WWF-Pakistan Sustainable Agriculture Programme Project Areas