Over the last century, lack of understanding and awareness about the environment have led to human practices that have exploited the country's natural resources without replenishing them.

A growing population and increasing infrastructure needs also led to the decimation of animal habitats and forests, and resulted in loss and endangerment of animal and plant species only found in Pakistan.

In order to bridge the awareness and knowledge gaps of the government and general public, and to tackle the growing conservation challenges, WWF-Pakistan was established in 1970 to create a future where people could live in harmony with nature.
 

For its first fifteen years, WWF-Pakistan was a small organization, which relied on individuals for financial support and honourary scientific input. It was in the late 1980s that the first formal project for environmental education was initiated. Since then, the programmes of WWF-Pakistan have expanded rapidly to increase its conservation efforts.

WWF-Pakistan works around 20 offices with a team of close to 250 dedicated staff members. With its head office in Lahore, it has regional offices in Karachi, Islamabad, Peshawar, Gilgit, Muzaffarabad and Quetta, and project offices wherever there is need and the potential to make a difference.

Globally, WWF is present in over 100 countries, with almost four million supporters, and  6,200 staff members.

WWF-Pakistan aims to conserve nature and ecological processes by:                                    
 

• Preserving genetic, species, and ecosystem diversity;
• Ensuring that the use of renewable natural resources is sustainable, both now and in the longer term;
• Promoting action to reduce pollution and the wasteful exploitation and consumption of resources and energy.