Cotton is known as white gold of Pakistan
Agriculture constitutes the largest sector of Pakistan’s economy. Despite a structural shift towards industrialization, the agriculture sector still has a great impact on our socio-economic setup. It accounts over for 21 per cent of the GDP, absorbing 45 per cent of the country’s total labour force. About 62 per cent of the country’s population resides in the rural areas, and is directly or indirectly dependent on agriculture for livelihood. The sector is a primary supplier of raw materials to downstream industry (ginners, spinners and processors), contributing substantially to Pakistan’s exports.
As part a of its Global Conservation Programme, WWF aims to help make agricultural commodities like cotton and sugarcane cultivation part of a sustainable industry so as to make its production environment friendly and reduce its footprint on priority ecosystems. Accordingly, projects are designed and implemented under the freshwater and commodities footprint and contribute to the Market Transformation Network Initiative (MTNI) to address the commodities/market transformation of WWF International.