Pakistan Sustainable Cotton Initiative (PSCI)

Cotton is known as white gold of Pakistan© Edward Parker / WWF-Canon
Cotton is known as white gold of Pakistan
Cotton is a water-intensive crop that is usually grown in dry regions so as not to damage the eventual quality of fiber. Cotton production, is posing prominent threats to the environment. Lack of sustainable agricultural practices of cotton such as excessive use of water in irrigation, insane use of inorganic fertilizers, direct contact and leaching of pesticides into the underground aquifers create health issues to farming communities. Add to that inconsistent subsidies between rich and poor countries and labour issues from farm to the retail shop make cotton a product with considerable social and environmental impacts.

Not just cotton, synthetic fibers such as polyester, rayon and viscose use much energy and chemicals to produce up to five times as much. Synthetic fiber is popular but for many reasons; practical, historical and economic; cotton is important as a commodity. Fortunately there are ways to make cotton more sustainable, which helps keep the environment it depends on healthy as well.

As part of its Global Conservation Programme, WWF aims to help make cotton cultivation part of a sustainable industry so as to make its production environment friendly and to reduce its impacts on priority ecosystems.

SAP Projects

  • SPRING Sustainable Cotton Production in Pakistan's Cotton Ginning SMEs
  • PSCI Pakistan Sustainable Cotton Initiative
  • SuPSI Sugar Producer Support Initiative
  • BCFTF Better Cotton Fast Track Fund

  • Understanding the GHG emissions and Water Footprint (environmental footprint) associated with Cotton Cultivation in Cotton-growing Regions of India and Pakistan
WWF-Pakistan Sustainable Agriculture Programme Project Areas
WWF-Pakistan Sustainable Agriculture Programme Project Areas