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WWF-Pakistan and Horlicks host Dreams for Tomorrow Art Competition

Posted on 27 November 2016

Karachi, WWF-Pakistan in partnership with Horlicks® Pakistan organized the final round of ‘Horlicks Dreams for Tomorrow’ - a Nationwide Art Competition that aimed to showcase skills and talent of students through art. Around 200,000 students from 700 prestigious schools across Pakistan participated in the art competition conducted in 25 major cities in the country. This was the concluding round for Karachi region in which 1,025 canvases of students from 250 schools were presented. There will be two more exhibitions in Islamabad and Lahore.

Speaking on the occasion, Guest of Honor, Gianluca Rubagotti, Council General of Italy in Karachi said that he was impressed to see the appealing artwork developed by kids on the theme ‘Dreams for Tomorrow’. He shared that such type of platforms will help children to express their inner feelings and ideas in better way. During the event, he also distributed 30 copies of ‘Wildly Ours’ publication by Italian artist to the winning students. He congratulated WWF-Pakistan and Horlicks and emphasized that such events should be organized on regular basis in big cities as there is a need to raise awareness through artwork among students regarding their role in combating environmental challenges faced by Pakistan. Asad Shahbaz, Regional Head, Corporate Partnership and Fundraising (CPF) Department of WWF-Pakistan said that the event aimed to encourage our youth to showcase their talent and raise their aspirations. He was of the view that art is a strong medium of communication and students can portray their ideas through art. He also informed that art increases the imagination power of students and thus they can play a major role in bringing a positive change in society. ‘The event was hosted to witness how students depict their dreams through the language of art and creativity’, he added.

Tooba Husain, Brand Manager Horlicks explained the idea behind it was to encourage kids to think big and dream for a positive change in the future. Art should be explored more as an effective medium of communication and expression of creativity. The art and creativity portrayed by the students was truly impressive and were a complete reflection of their thoughts and dreams when it comes to building a better tomorrow. She commented that the artwork was a unique representation of their thoughts and ideas for a bigger and a better future. The idea resonated with Horlicks’ underlying message of “Big Dreams need Better Nutrition”. ‘Nutrition plays a key role in the development of children which empowers them with not only strong physical development but also with enhanced mental strength- this combination enabling them to perform well in their day-to-day lives’, she added. Ana Anum, Campaign Officer, CPF Department of WWF-Pakistan shared that it was the only art competition in the country that brought together students on one platform to showcase their talent, creativity and innovative ideas through paintings, sketches and artwork.

The shields of appreciation were given away to winning students which included Syed Abdullah, Class One, Bai Virbaijee Parsi School; Abdul Wahab, Class Two, Bai Virbaijee Parsi School; Mohmmad Asghar, Class Three, Arise Foundation; Kashaf, Class Four, The Educators Gulshan Campus; Bilal Shakoor Class Five, Noor ul Quran; Sidra Ania, Class Six, Sir Agha Khan School; Waqas Class Seven, The Educators; Iqra Muhammad Saleem, Class Seven, City District GK Girls Secondary School Korangi Nasir Colony; Tehreem Raza, Class Eight, Sir Agha Khan School and Laiba Naz, Class Nine, Rashid Minhas Secondary School Karachi among others.

During the event, various fun-filled activities were held including puppet, juggler and magic shows, live musical performance and free sampling of Horlicks for visitors.


Press Contact

Media Relations at WWF-Pakistan

+92 42 111 993 725