News Room


25 June, 2011

International press visits WWF Pakistan Better Cotton project site

In March, 2011, an international team of journalists . British journalist SallyWilliams visited WWF – Pakistan's Better Cotton project site in Sukkur and its adjoining areas. She was in Pakistan to gather information on Better Cotton in Pakistan. She was accompanied by award-winning photographer Alixandra Fazzina and Robin Clegg from WWF – UK. They were facilitated by WWF – Pakistan's Press and Media Coordinator, Nuzhat Saadia Siddiqi.
MsWilliams, who has previously written incisive stories about Africa and Haiti and more, was here to conduct research on the use of pesticides, the growing of Better Cotton, and social and environmental impact of Better Management Practices in growing cotton in the area. A key focus of her research was how the farmers participating in the programme have benefited from latest agricultural interventions and environmental concerns about fresh water availability.
The team was taken to visit and interview farmers and farming communities, ginners, mill owners, local politicians, and agricultural authorities. The tightly scheduled five day field visit was facilitated by the Karachi and Sukkur offices of WWF – Pakistan. Arif Makhdoom (Director, Sustainable Agriculture) and Liaqat Ali Khan (Project Coordinator/Office Incharge, BCI, Sukkur) guided and briefed the team throughout their visit. Sally's story, accompanied by Alixandra's photographs has now appeared in the Telegraph magazine which has a readership of over a million.

The story can be found here:

About WWF – Pakistan:

World Wide Fund for Nature - Pakistan was formed in 1970 to address the growing environmental and conservation issues in Pakistan that not only affected the flora and fauna, but were also affecting the human population. WWF – Pakistan is a non-profit organisation, working to preserve, conserve and save our environment and natural resources. Today, WWF - Pakistan works through 31 offices with a team of approximately 340 dedicated staff members. We have our Head Office in Lahore, regional offices in Karachi, Islamabad, Peshawar, Gilgit, Azad Jammu and Kashmir and Quetta, and project offices wherever there is need and the potential to make a difference.

Press Contact

Media Relations at WWF-Pakistan

+92 42 111 993 725