News Room

14 December, 2012

10,000 Students to benefit from environmental education campaign by WWF Pakistan and Lahore Waste Management Company

Lahore: World Wide Fund for Nature – Pakistan (WWF – Pakistan) and Lahore Waste Management Company (LWMC) have partnered to impart environmental awareness and education to 10,000 students under the Spellathon initiative. A Memorandum of Understanding was signed here on Friday, which also confirms a contribution of Rs. 1 Million from LWMC to WWF – Pakistan for this purpose. Mr Ali Hassan Habib, Director General of WWF – Pakistan and Mr.Waseem Ajmal, Managing Director of LWMC signed the MOU.

In a press briefing held at the WWF head office in Lahore, management of WWF and LWMC informed journalists about the aims and objectives of the partnership. Spellathon is a two decades old campaign run by WWF across the country for students of Grade 1-9 in schools, in which they learn about various pressing environmental and conservation issues. The theme of this year’s Spellathon is “solid waste management and energy conservation”. The campaign then incorporates a test of spelling, and students earn gifts, whereas their involvement in the exciting activity generates donation for WWF’s environmental work throughout the country.

Speaking at the occasion, Mr Ali Hassan Habib stressed the need for activities such as Spellathon in imparting environmental education to a new generation which is now responsible for taking care of the planet. He added, “what we do in our cities impacts what happens in distant eco-systems at large. If we change our waste management processes in our cities, untreated waste will not harm the environment and the habitat of other species. The partnership with LWMC is going to further add to the experience as we will be able to reach out to more students.” Spellathon is a key part of WWF’s yearly activity calendar in which school children are provided books with stories about the environment and good practices for conservation. This way their entire families get involved and create a chain of awareness that develops a sense of responsibility in our children.

Ms Sania Khan, Manager of Corporate Relations at WWF, added, “we reached out to LWMC to partner with us for Spellathon this year as the urban sprawl is creating many critical urban environmental issues. Chief of these is water and gas usage, and waste management. Our aim is to involve students in the problem-solving process by empowering them to understand and tackle these issues from their own homes. This can make change possible. We are thankful to Mr.Waseem Ajmal for believing in WWF’s mission of raising awareness among young minds of our nation.”


About WWF - Pakistan
World Wide Fund for Nature - Pakistan was formed in 1970 to address the growing environmental and conservation issues in Pakistan that not only affected the flora and fauna, but were also affecting the human population. WWF – Pakistan is a non-profit organisation, working to preserve, conserve and save our environment and natural resources. Today, WWF - Pakistan works through 31 offices with a team of approximately 340 dedicated staff members. We have our Head Office in Lahore, regional offices in Karachi, Islamabad, Peshawar, Gilgit, Azad Jammu and Kashmir and Quetta, and project offices wherever there is need and the potential to make a difference.


For Media Queries:

Nuzhat Saadia Siddiqi
Press & Media Relations Coordinator
WWF - Pakistan
Cell: +92 305 471 5120
Web: WWF - Pakistan
FB: WWF - Pakistan
Twitter: @WWFPak

For Information about Spellathon:

Sania Rauf Khan
Corporate Relations Manager
WWF – Pakistan
Phone: 042 35855147


Press Contact

Media Relations at WWF-Pakistan

+92 42 111 993 725