1. What is Earth Hour?
Earth Hour is a worldwide grassroots movement uniting people to protect the planet, and is organized by WWF. Engaging a massive mainstream community on a broad range of environmental issues, Earth Hour was famously started as a lights-off event in Sydney, Australia in 2007.
2. When does Earth Hour take place?
Earth Hour 2015 will be held on Saturday 28 March between 8.30PM and 9.30PM in your local time zone. The event is held worldwide towards the end of March annually, encouraging individuals, communities’ households and businesses to turn off their non-essential lights for one hour as a symbol for their commitment to the planet.
3. What does Earth Hour aim to achieve?
Earth Hour aims to encourage an interconnected global community to share the opportunities and challenges of creating a sustainable world.
4. What does Earth Hour ask people to do? The first thing anyone can do to get involved is to turn off their lights on Saturday. But there is much, much more. We encourage people to take action beyond the hour. The vision is always to do more, so make the light switch the beginning of your journey.
5. How long has Earth Hour been going for?
The first Earth Hour event was on March 31 2007. WWF-Australia inspired Sydney-siders to show their support for climate change action. More than 2.2 million individuals and 2,000 businesses turned their lights out for one hour in the first Earth Hour event. Earth Hour 2015 will mark the ninth year of the campaign.
6. Is Earth Hour an annual event? Earth Hour is more than an annual event – it is a movement that culminates in an hour of inspiration across the world held towards the end of March each year.
7. How does Earth Hour help protect nature and our environment? Does it have any success stories?
• WWF-Uganda started the world’s first Earth Hour forest. • More than 250,000 Russians voiced support for better protection of their country’s seas and forests • Argentina used its 2013 Earth Hour campaign to help pass a Senate bill for a 3.4 million hectare Marine Protected Area in the country • Thousands of wood-saving stoves were distributed to families in Madagascar • Solar-powered lights were installed in three villages without electricity in India • In Paraguay, WWF used the Earth Hour platform to build public support to gain an extension of the logging moratorium, helping to reduce deforestation • Education programs for schools were launched in Thailand and Taiwan • Hundreds of thousands of LED lights were installed by girl scouts in the USA • More than 2123 mitigation actions submitted by Earth Hour City Challenge 2014 participating cities
8. What difference is Earth Hour making in Pakistan?
Launched in 2010, Pakistan joined 121 members of the international community on Saturday March 27th for Earth Hour 2010. The support for this initiative in Pakistan came from all quarters including media, corporate sector, civil society, and academia as well from the highest levels of both Federal and Provincial governments of Pakistan. Earth Hour has brought about a considerable change in Pakistan. By celebrating the hour every year we have instilled a sense of social responsibility amongst the private and public sector of Pakistan. It has helped bring awareness amongst people from different walks of life to work for a better environment in Pakitan and will continue to do so with dedication every year. Some Earth Hour highlights from the previous years are: • Earth Hour 2014 campaign was given a tagline Is Saal Main Bhi motivating people all across the nation to play their part in bringing a change. • WWF-Pakistan launched Earth Hour City Challenge 2014 in 12 districts of Punjab involving rural and urban areas of Pakistan. The objective was to spread environmental awareness in the participating areas and develop a sense of patriotism and unity among the masses. • Earth Hour Digital Challenge was an initiative taken to allow people from across country to voice their opinion on energy conservation through innovative and exciting videos. • But this is just the start, there are so many more Earth Hour stories out there we’re still discovering, and of course much more to do.
9. Isn't switching off all the lights a security concern? What about public safety?
Earth Hour only asks people to turn off the non-essential lights for one hour - not lights that affect public safety. Earth Hour is also a celebration of the planet so it’s important to enjoy the moment in a safe environment.
10. What is Earth Hour’s position on technology?
Earth Hour embraces technology to spread the message of positive environmental action across the world, and to replace more inefficient means of living our lives. Technology is key to a sustainable future that is inspirational. From LED lights, to hybrid vehicles, to developing replacements for unsustainable use of resources - Earth Hour has thrived off the back of the development in digital technology.
11. If everyone turns their lights back on at the same time will there be a power surge?
People celebrate Earth Hour in a variety of ways for different lengths of time, with many continuing to keep their lights off well beyond the designated hour. After eight years, it’s clear everyone will not switch back on their lights simultaneously.
12. Why is Earth Hour the event held in late March?
The second-to-last and last weekend of March is around the time of the Spring and Autumn equinoxes in the northern and southern hemispheres respectively, which allows for near coincidental sunset times in both hemispheres, thereby ensuring the greatest visual impact for a global ‘lights out’ event. Earth Hour 2015 will be held on Saturday 28 March between 8.30PM and 9.30PM in your local time zone.
13. How many cities from Pakistan took part in Earth Hour 2014?
Earth Hour 2014 was the biggest Earth Hour Campaign till date in Pakistan. Earth Hour 2014 campaign, for the first time, included City Challenge and therefore, 11 Districts other than Lahore, Karachi and Islamabad participated in Earth Hour 2014. City Districts Governments of all the districts pledged to facilitate Earth Hour campaign locally to involve the community and help spread awareness. For the very first time in the history of Earth Hour in Pakistan more than 500 land Marks observed Earth Hour 2014 across Pakistan.
14. What does a commitment/pledge/sign-up to Earth Hour mean?
By registering for Earth Hour 2015, individuals, communities and businesses are making a commitment to turn their lights off for an hour at 8.30PM on Saturday 28 March in acknowledgement of an act they will undertake for the benefit of the planet. We hope that these individuals, communities and businesses will take action beyond the hour.
15. Who can participate?
Earth Hour is a campaign for anyone and everyone who wants to share a commitment to make this planet better. Everyone is welcome to participate including individuals, households, academic institutions, industries, restaurants and cafes, businesses, offices, communities, housing societies, and organizations.
16. Aren't you using a lot of electricity and resources to promote this event?
Earth Hour takes every effort to minimize our footprint, not just for the hour but also all year round. All of Earth Hour Global emissions are offset and the campaign embraces digital technology to minimize the usage of natural resources and to spread our message.
17. Whose idea was Earth Hour?
Earth Hour came from a think tank initiated by Earth Hour CEO and Co-Founder, Andy Ridley, resulting in the formation of a partnership between WWF Australia, Leo Burnett and Fairfax Media to address the climate change issue. In 2007, there was still a degree of skepticism and denial about the issue of climate change. Earth Hour came as the inspiration to rally people to the reality of climate change and start a dialogue about what we as individuals can do to help address the greatest problem facing our planet today. Leo Burnett partnered with WWF to promote the idea and help make the campaign a reality in Sydney, a campaign which has now gone beyond climate change to symbolize the growing global pursuit of a better, healthier world.
18. What is Earth Hour’s relationship with WWF?
Earth Hour is an initiative of WWF. In 2007, WWF initiated Earth Hour as a way of engaging a broad section of society in the environmental issues challenging citizens across the world. WWF embraced the idea of an open sourced campaign that would allow communities and organisations to become part of a global movement to protect out planet.
19. Do you have requirements or regulations about who can or cannot partner with Earth Hour?
Any partner must uphold and support the aims and principles of Earth Hour. These include encouraging individual and community engagement on environmental issues. Encouraging conscious decisions to change the way we live in order to affect environmental reform, without the use of scare tactics or shaming. The specific decisions about whether or not to partner with a group or corporation are made at local level by Earth Hour country and city teams based on what suits their needs and community in achieving the goals of Earth Hour.
20. Does Earth Hour welcome the support of other NGOs (Non-Government Organisations) and NFP's (Not for Profits)? Absolutely. In fact, the success of Earth Hour would not be possible without the support of other NGOs and NFPs.
21. What does the Earth Hour logo mean?
The standard Earth Hour '60' logo represents the 60 minutes of Earth Hour where we focus on the impact we are having on our planet and take positive action to address the environmental issues we face. For Earth Hour 2011 the ‘60+’ logo was introduced representing a commitment to add to Earth Hour a positive act for the planet that goes beyond the hour. Take up the ‘plus’ and get involved with Earth Hour Blue.