Since 2005, WWF-Pakistan has been working with IKEA to promote sustainable production and responsible sourcing of raw materials, focusing on promoting water stewardship and sustainable land use management; reducing greenhouse gas emissions and enhancing green cover and agrobiodiversity.

The project is transforming agriculture by equipping 100,000 cotton farmers in the Central Indus Ecoregion. We are working to reduce greenhouse gas emissions, optimise water use, and use technology for information sharing through improving watercourse channels, installing ablution water reuse structures, weather monitoring stations, and training farmers. These interventions are improving crop water productivity and soil organic matter.

The integration of trees on farmland is enabling carbon sequestration, nurturing biodiversity and enriching agroecosystems.

Overall, more than 1,000,000 trees have been planted under this initiative and over 600 orchards have been established.

An estimated 22,640 MTs of CO2 equivalent are being sequestered by one million plants over 5 years.