Food and Agriculture

The WWF is run at a local level by the following offices...

Zimbabwe

Pakistan’s economy relies heavily on agriculture and key industries like textiles, sugarcane, rice and dairy, which depend on raw materials from agriculture. However, key commodity production is unsustainable, with significant environmental footprints and low returns for producers.

Inefficient, resource-intensive methods, characterised by high energy consumption, excessive water use and pollution further put a strain on the environment. The production and consumption of some commodities can have disastrous effects on species and landscape biodiversity, causing deforestation, land and water degradation, and significant greenhouse gas emissions.

The overuse of monocultures, exotic breeds, high-yield varieties, chemicals and groundwater extraction further harms natural resources at each level.

Food production alone is responsible for ¼ of all greenhouse gas emissions and utilises 70% of blue water.

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Transforming agriculture from a threat to an opportunity for nature conservation involves adoption of sustainable agricultural practices through management of natural resources while ensuring that food requirements are fulfilled, environmental quality maintained and natural resources conserved for future generations.

WHAT WWF-PAKISTAN IS DOING

WWF-Pakistan aims to create a modern, efficient and diversified agricultural sector that can ensure a stable and adequate supply of basic food supplies for the country’s population, and provide high quality products to its industries and for export.

To achieve our goals, we engage primary producers of key commodity crops in adopting sustainable agricultural practices that meet global standards. We also involve stakeholders throughout the commodity value chain to minimise food wastage and losses, increasing food availability for vulnerable communities.

We are working across both agricultural systems and market value chains to foster sustainability at every step:

Sustainable Food and Agriculture Production: By engaging farmers and primary producers in adopting sustainable agricultural practices, WWF is driving compliance with global standards. This includes climate-resilient farming, water stewardship, agroforestry, and efficient use of resources, all while maintaining food security and supporting the livelihoods of farmers.

Sustainable Market Practices: WWF promotes a market-based approach to environmental protection by encouraging businesses and industries to adopt sustainable production methods. The aim is to create a market environment that values sustainability and drives demand for eco-friendly, certified products—both locally and internationally.

Reducing Environmental Impact Across Supply Chains: WWF focuses on reducing inefficiencies in commodity supply chains, which include high water and energy usage, pollution from processing industries, and a lack of capacity to add value sustainably. This helps minimise the ecological footprint of key sectors like textiles, rice, dairy, and sugarcane, which are essential to Pakistan’s economy.

Tackling Food Waste and Loss: Reducing food wastage across the entire value chain, from farm to consumer, is crucial for improving food security and easing pressure on natural resources. WWF works with producers and supply chain actors to reduce food loss both on-farm and off-farm, ensuring more food reaches vulnerable communities.