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World Wide Fund for Nature - Pakistan
At WWF-Pakistan, we are working to stop the degradation of the planet’s natural environment and to build a future where people and nature can thrive.

Our History

Operational since 1970, WWF-Pakistan has grown from a small group of wildlife enthusiasts to the country’s largest environmental organization. Today, we are part of an international network, established in 1961, which has an active presence in over 100 countries across five continents, and has the support of five million people. 

As we have evolved, our focus has broadened from localized efforts and individual habitats and species to an ambitious strategy that is protecting freshwater resources, securing our oceans, restoring and protecting vulnerable forests, transforming food and markets, protecting threatened wildlife and habitats, tackling climate change, and putting sustainability at the forefront in linear infrastructure development.

Today, we are implementing over 60 projects, right from the meeting point of the Himalaya, Karakoram and Hindu Kush mountains in the north to the Indus delta in the south, where the Indus river meets the Arabian sea. From one room and one employee, we now have an elaborate network of over 300 staff working across 30+ offices and centres.

 





Pakistan faces various growth and development challenges, including poverty, energy crisis, water scarcity, inadequate education, political instability, corruption and climate change, which is manifesting as heatwaves, floods and droughts- all of which pose significant threats to its ecosystems and the well-being of its population. 

 

Conservation Strategy 2021-2025 
© WWF-Pakistan
Strategic Plan 2021-2025
© WWF-Pakistan

Addressing these issues requires comprehensive and sustained efforts from the government, civil society, and international partners. At WWF, we maintain a comprehensive approach, considering local, national and international perspectives during the planning, development and implementation of our programmes, and align our conservation initiatives with national and provincial policies, as well as international agreements, conventions and legislation.

 
Annual Report 2023 
© WWF-Pakistan
Annual Report 2023
© WWF-Pakistan

Oceans

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Sustainable management of priority forest ecosystems.

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Priority species and their habitat are protected and made more resilient to adverse anthropogenic impacts.

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​Climate resilience of communities and priority ecosystems is enhanced through the implementation of adaptation and mitigation measures.

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Food and Markets

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Priority rivers of the Indus Basin have improved water quality and quantity, and critical freshwater habitats are protected.

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As the world works towards a more sustainable future for all citizens, the need for infrastructure services continues to grow. 

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