Conservation is at heart of what WWF does

Across Pakistan like in the rest of the world, deforestation, pollution, invasive species, climate change, poaching and unsustainable harvesting are changing our ecosystems… making them incapable of supporting life.

WWF-Pakistan works on selected indigenous, endemic and keystone species with an aim to conserve their minimum viable population.

WWF Biodiversity Meta-Goal

By 2050, the integrity of the most outstanding natural places on Earth will be conserved, contributing to a more secure and sustainable future for all.

WWF 2020 Biodiversity Goals

To measure and access progress along the way, the biodiversity goals to be achieved by 2020 are:

2020 Biodiversity Goal-Places

Biodiversity is protected and well managed in the world’s most outstanding natural places 2020 Biodiversity Goal-Species Populations of the most ecologically, economically and culturally important species are restored and thriving in the wild.

Flagship species

Those species which can provide a focus for raising awareness, stimulating action and funding for broader conservation efforts. River dolphins, Asian big cats are the flag ship species found in Pakistan

Footprint-impacted species

Species whose populations are primarily impacted by overexploitation, excessive hunting, logging or fishing