WWF-Pakistan and Horlicks host Dreams for Tomorrow Art Competition
Lahore, WWF-Pakistan in partnership with Horlicks® Pakistan organized the final round of ‘Horlicks Dreams for Tomorrow’ - a Nationwide Art Competition that aimed to showcase skills and talent of students through art. Around 200,000 students from 700 prestigious schools across Pakistan participated in the art competition conducted in 25 major cities in the country. This was the final round for Lahore region in which 1,025 canvases of students from 250 schools were presented. Two previous rounds of the competition were held in Karachi and Islamabad.
Speaking on the occasion, Guest of Honor, Ali Tahir, prominent television actor of Pakistan, said that he was impressed to see the appealing artwork developed by kids on the theme ‘Dreams for Tomorrow’. He shared that such type of platforms will help children to express their inner feelings and ideas in better way. He congratulated WWF-Pakistan and Horlicks and emphasized that such events should be organized on regular basis in cities as there is a need to raise awareness through artwork among students regarding their role in combating environmental challenges faced by Pakistan.
Sharjeel Farooq Malik, Manager, Corporate Partnership and Fundraising (CPF) department of WWF-Pakistan said that the event aimed to encourage our youth to showcase their talent and raise their aspirations. He was of the view that art is a strong medium of communication and students can portray their ideas through art. He also informed that art increases the imagination power of students and thus they can play a major role in bringing a positive change in society. ‘The event was hosted to witness how students depict their dreams through the language of art and creativity’, he added.
Tooba Husain, Brand Manager Horlicks explained the idea behind it was to encourage kids to think big and dream for a positive change in the future. Art should be explored more as an effective medium of communication and expression of creativity. The art and creativity portrayed by the students was truly impressive and were a complete reflection of their thoughts and dreams when it comes to building a better tomorrow. She commented that the artwork was a unique representation of their thoughts and ideas for a bigger and a better future. The idea resonated with Horlicks’ underlying message of “Big Dreams need Better Nutrition”. ‘Nutrition plays a key role in the development of children which empowers them with not only strong physical development but also with enhanced mental strength- this combination enabling them to perform well in their day-to-day lives’, she added. Later in the event shields and prizes were distributed among winning participants. The event had various fun-filled activities were held including puppet, juggler and magic shows, live musical performance and free sampling of Horlicks for visitors.
Media Relations at WWF-Pakistan+92 42 111 993 725