Since its inception in 1960, the World Wide Fund for Nature (WWF) has been working towards the conservation of natural resources of the world. With its global Secretariat in Switzerland, WWF International provides a collective voice for matters affecting the natural environment of the world and coordinates activities of the global WWF family.

WWF – Pakistan, established in 1970, strives to carry out the global conservation initiatives within the context of national priorities. Our aim is to protect and improve the country’s environment, and to integrate the environmental principles with other policies across the governmental and private sectors. WWF – Pakistan has seen an exceptional growth in the last two years. It has its Head Office in Lahore and 296 regular employees within six Regional Offices, 2 Programme Offices and 17 Project Site Offices.

WWF has identified six global priority areas of conservation work. They are: Forests, Freshwater, Marine, Species, Climate Change and Toxics. Projects have been undertaken based on these programmes to address gaps in and bring about incremental improvement.

WWF works according to the following mission:

WWF aims to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:

• Conserving the world’s biological diversity
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful consumption

To achieve its mission WWF strives to educate, assist, and inspire millions of people from all walks of life to protect and sustain the land, water, wildlife, and the natural resources around us. WWF is helping people make sound environmental decisions and to promote sustainable development. While using all the available resources, partners and stakeholders, WWF aims to conserve nature for the future.